So now there is three weeks until deadline and there is still so much to do! I feel really like I have a little bit of everything, but nothing that is fully complete. I have made up two prototypes now, but I feel like they’re not really showing the full concept and the message that I am trying to put across.
I think it has been hard to step back and be able to look at my work critically, It’s not really a process that we went through last year, so it’s a skill that I am going to have to work on, I think that this well help me to get the best out of my work.
I have tried to focus more on the whole process, so designs, packaging, branding and promotions, and tried to think of them as one thing, rather than doing it separately. I think this has helped me to really bring together my brand identity and made it a solid foundation.
I think that my brand name really reflects the ideas and concept that I am trying to put across, the fingerprint is a strong pattern and identity which I think is engages the consumer and gives the brand some stability.
I am hoping that my concept becomes stronger as the brand develops and the products and exhibition space will hopefully reflect this.
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